Online Advertising – Elucidating The Online Marketing

Any business today without an online presence lacks the competitive agility needed to compete for the long term.  To survive in this digital age, many marketers are looking to the internet to generate sales and create new interest in the business’ products and services.

Online marketing sometimes referred to as web-marketing, internet marketing, digital marketing or search engine marketing is increasingly becoming a key part of marketing strategies for both blue-chip business and start-ups worldwide.

Online marketing can deliver several benefits to innovative businesses such as growth in potential, reduced expenses, elegant communications, and better in control, improved customer service and competitive advantage.

Online marketing defined as to a set of potent tools and methodologies used for promoting products and services through the Internet and also drive direct sales via electronic commerce.  Internet marketing and online advertising efforts are typically used in aggregation with traditional types of advertising like radio, television, newspapers and magazines.  In the early days of the internet, online advertising was taboo and specifically prohibited. For instance, two of the predecessor networks to the Internet, ARPANET and NSFNet, had “acceptable use policies” that banned network “use for commercial activities by for-profit institutions”.  This was only phased out later in the early ’90s.
E-mail was the first widely publicised example of online marketing in the early ’80s.  Display ads online banner advertising began in the early ’90s and search ads gained attraction at the turn of the new millennium when Google was first pioneered into the revolution with innovative artificial search intelligence.

There are 9 common delivery methods

1.  Display advertising - advertise message visually using text, logos, animations, videos, photographs, or other graphics and may be customised to target users through the use of cookies for behavioural and or geo-targeting.
   
2.  Web banner advertising - graphical advertisements displayed within a web page and usually use rich media to incorporate video, audio, animations, buttons, forms, or other interactive elements using Java applets, HTML5, Adobe Flash and other programs.
   
3.  Frame advertisements - publishers incorporate frame advertisements by setting aside a particular space on the web page.
   
4.  Pop-ups - advertisement is displayed in a new web browser window that opens above or below a website visitor’s initial browser window.
   
5.  Floating advertisements - a type of rich media advertisement that appears superimposed over the requested website’s content.
   
6.  Search engine marketing - designed to increase a website’s prominence in search engine results pages.
   
7.  E-mail advertising - marketing delivered via email which may either be unsolicited or have the user’s prior consent.
   
8.  Online classified advertising - advertising posted online in a categorical listing of specific products or services as in normal classifieds.
   
9.  Social media marketing - a commercial promotion conducted through social media websites such as Facebook, Twitter and MySpace are examples of businesses that use social media for marketing.

The key advantages of these methods of advertising delivers the same.  Undeniably low costs, flexible and convenient, efficient statistical results without extra costs, multiple advertising options include pay-per-click advertising, email marketing and local search integration (like Google Maps).

Having said and share this info from Cuba.my, we reckoned that if your business has not gone online — you are literally out in the cold.  It is nonetheless undeniable that web marketing is a high growth industry and will outsell traditional advertising in the not too distant future.  Cuba.my does not just overly expressed without genuine facts and research but we do mean visibly working results because we’ve seen success here too!